To be a prime denim manufacturer in the Country through maintaining best quality and commitment.
To continue endeavors for development towards satisfaction of existing customers through quality denim products with innovations and
To expand business by increasing capacity of production using IPO fund and become premier denim producer of the country.
To give emphasis on continuous development endeavors and value addition to become a leading denim producer and holding its position in the country.
To regular expansion of the project with advanced technology.
To protect shareholders’ interest as well as maximize the wealth of the organization.
To maintain a congenial working environment.
To practice good governance in every sphere of activities covering full disclosures and reporting to shareholders
To fulfill the responsibility to the nation through payment of taxes regularly.